Forget about ‘Champagne Wishes’ and the gilded cages of ‘Exclusivity’ - a luxury brand's new must-have? A flawless ‘Social Media Crown’.
But…why are luxury brands going social?
With luxury consumers scrolling, tapping, and double-tapping their way through social media platforms, the new luxury frontier is blazing across the screens of your smartphone. This isn't just a digital revolution but a tremulous shift in how luxury brands connect with their audience.
As per recent Deloitte studies, 85% of luxury consumers use social media predominantly for ideas generation around trends and new collections. This is also where buyers and customers engage in the sharing and collection of information and purchase decision-making.
As per Luxe Digital, 33% of global luxury sales will take place online by 2030. Social media marketing is thus pivotal for the growth of luxury brands.
To learn from the results of HMLC’s social media marketing services for luxury brands, explore our portfolio here!
How to master social media marketing?
Social media marketing is a comprehensive approach beyond merely posting updates and aesthetic pictures on your company’s social media profiles. It’s about creating, scheduling, analyzing, and engaging with content across various platforms through social media marketing and curated strategies.
So, buckle up because we're about to dive into the three advanced steps for mastering social media marketing & management in the glam world of luxury branding.
1. Tailored Content: A Bespoke Experience
Content is the soul of social media, and for luxury brands wanting to enhance their presence with social media strategy, it must be monumental. From compelling captions to captivating multimedia, luxury brands should delve deep into the art of creating and curating content that resonates with the target audience.
2. People Connect with People: Leveraging User-Generated Content
User-generated content or UGS is a powerful tool for luxury brands leveraging social media management. UGC allows luxury brands to showcase their products in an organic, relatable context while maintaining their defining aura of sophistication. Beyond mere testimonials, UGC fosters a sense of community around your brand. For luxury brands, a social media community can make customers feel like they’re part of an exclusive club centred around your brand, building customer loyalty and transforming your brand into a lifestyle. According to studies by Business Wire, consumers are 2.4 times more likely to view UGC as authentic compared to content created by brands, hence the time to invest in authenticity-driven social marketing is now.
3. Precision Analytics
In advanced social media marketing, data isn't just data. It's the maestro's baton guiding the strategies. Luxury brands need to employ precision analytics to decode audience behaviour, track engagement trends, and measure the impact of campaigns. This data-driven approach helps in trendspotting, understanding the relevancy of content and narrowing down what type of content resonates with the audience better with detailed metrics and curating for the future.
By seamlessly integrating branding, luxury, premium quality, and strategic precision, luxury brands can elevate social media management to a level where each post becomes a brushstroke on the canvas of a brand's enduring legacy.
Need help to get started on the journey of social media marketing for your premium and luxury brand? Reach out to us!
Check out HMLC services to know more.
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
