Bajo Tierra is a premium surfaces brand that implements expert craftsmanship to design luxury quartz surfaces.
Project details
We adopted a minimalist design approach for the brand's collaterals, ensuring a cohesive visual identity across all touchpoints. The collaterals were intentionally kept in black and white, with an added texture effect to convey a tactile feel. This design principle was consistently applied throughout the entire range of brand collateral, including business cards and product catalogues.
The client faced challenges in maintaining consistency and effectively showcasing their products due to colour usage that diminished the overall brilliance and impact of the products.
We meticulously developed a minimalistic design approach for the collaterals, incorporating subtle texture and a complementary shade of grey to infuse vitality into the visuals. Careful consideration was given to typography, striking a balance between distinctiveness and ensuring that the focus remained on the products themselves. For the product catalogue and company profile, the content and image placement were strategically executed, aligning with consumer psychology to capture maximum attention and effectively highlight essential information.
