Client

BOYA

Date

10.9.2024

Service

Branding

behance

Project details

The concept
The Problem
The solution
Our approach
The concept

Creating a Multi-Sensory Journey

To address this challenge, we developed a brand narrative that transformed Boya into a multi-sensory journey. The concept centered around the idea that culinary arts could be intertwined with the symphony of human senses: touch, sight, smell, sound, and taste. This approach aimed to create a more immersive and memorable dining experience.

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The problem

Problem Identification

 Lack of Story in a High-End Dining Experience

Boya, a Japanese-Peruvian fine dining restaurant, possessed visually stunning interiors with an Art Deco aesthetic. However, the brand lacked a compelling narrative to elevate the dining experience to a truly exceptional level. The existing design, while visually appealing, felt uninspiring and failed to connect with the restaurant's unique identity.

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The solution

HMLC Solution

The Multi-Sensory Symphony of Boya

1. Weaving a Visual Tapestry:

  • Interior Inspiration: We leveraged the existing Art Deco interiors as the foundation for our design. The geometric precision and intricate patterns were seen as a visual tapestry that could orchestrate the senses.
  • Colour Palette: To complement the interiors, we introduced a luxurious colour palette that included wine, green cyan, gold, and other complementary hues. This enhanced the overall aesthetic without overwhelming the existing design.

2. Typographic Harmony:

  • Font Selection: We chose Aviano for the logo, conveying a regal and sophisticated feel. Nexa was added to provide a contemporary touch.
  • Logo Design: The logo was designed to be delicate and intricate, featuring opening doors and the letters "BOYA" embedded within. This Art Deco-inspired element further reinforced the connection to the interiors.

3. Collaterals and Branding Elements:

  • Delicate Balance: We created collaterals, including e-vites, letterheads, business cards, and packaging, using a delicate balance of colours and gold to maintain the high-end aesthetic.
  • Textural Elements: To enhance the tactile aspect of the multi-sensory journey, we added texture to the collaterals.
  • Sensory Symbols: We developed unique symbols representing each of the five senses. These symbols were incorporated into the collaterals to extend the design and reinforce the brand's narrative.

By implementing these strategies, we transformed Boya into a brand that not only captivated the eyes but also engaged the other senses. The multi-sensory journey created a more immersive and memorable dining experience, aligning with the high-end aspirations of the restaurant.

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Our Approach

Holi company is the key to success and digital product

To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.

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