Msai Mara is a multi-cuisine restaurant located in Faridabad. The restaurant has a very welcoming & natural ambience as the interiors are inspired by the elements of flora & fauna.
Project details
Drawing inspiration from the majestic Masai Mara National Park in Kenya, our concept artfully weaves together elements of flora and fauna to create a captivating brand identity. By infusing the essence of this renowned national park, we successfully crafted a visual identity that encapsulates the vibrant colours, rich culinary traditions, and cultural heritage of Masai Mara. the branding for the restaurant was thoughtfully designed to reflect this inspiration, creating an immersive experience that truly embodies the spirit of the national park.
Despite having finalized the restaurant's brand name and interior design, the client encountered an unexpected challenge just weeks before the launch. They discovered that another lounge shared the same name, necessitating an urgent rebranding effort. As a result, the client required not only a new brand name but also a completely fresh brand identity to swiftly establish their unique presence in the market.
The name "Msai Mara" was chosen, drawing inspiration from the renowned Masai Mara National Park nestled in the preserved savannah areas of Kenya. The name proved to be an impeccable fit for a premium restaurant that sought to embody the essence of nature's beauty with its captivating flora and fauna ambience.
When it came to designing the brand logo and pattern, our focus was to create a visual representation that aligned seamlessly with the brand name and captured the essence of the business.
With a clear communication objective in mind, we curated distinctive silhouettes of a giraffe, lion, butterfly, and cocktail glass, each holding its unique significance.
The brand patterns encompassed four key elements:
Butterfly Pattern: Utilizing the butterfly motif from the logo, we opted for a vibrant red colour to ensure its prominence within the restaurant's bustling interiors.
Cocktail Glass: This pattern aimed to reflect the nature of the business, symbolizing the restaurant's expertise in serving delightful beverages.
Circular Colored Pattern: Drawing inspiration from the colours and patterns prevalent in Masai Mara's culture, this design evoked a sense of authenticity and cultural richness.
Line Graphic Pattern: This design showcased the vastness and grandeur of the magnificent Masai Mara National Park while also representing the wide array of food and beverage choices offered by the restaurant, Msai Mara.
By thoughtfully crafting these logo and pattern elements, we achieved a cohesive visual identity that harmoniously captured the essence of the brand and its unique positioning.
Given the distinctiveness of the brand name and its captivating story, we aimed to create a tagline that effectively communicated the essence of the business. Our objective was to ensure that the tagline succinctly conveyed the nature of the restaurant's offerings.
The brand collaterals were meticulously crafted to embody the entirety of the brand concept. From the vibrant cutlery design to the chic uniform designs, each collateral element served as a distinct and memorable point of contact with consumers. Our objective was to create collateral materials that not only differentiated the brand but also left a lasting impression on the minds of customers.
