A recent McKinsey & Company study estimatesthat 80% of luxury purchases are now digitally influenced. This shows that asizeable majority of luxury consumers conduct online research and engage indigital experiences before making purchase decisions. And a beautiful design isn’tenough to keep them hooked. Customers now have a low tolerance for error-riddenand slow websites, be it on their mobile devices or laptops. They won’thesitate to leave if the experience is bad.
For luxury brands, a good website should be bothaesthetically pleasing and functional. The website should be seamless,easy-to-use and provide an enjoyable user experience while reflecting thebrand’s identity, personality, and values. In addition to showcasing yourjourney, products, and services, it should also entertain, inform and influencethe audience. It should encourage conversions and loyalty while also craftingunique and memorable experiences
A global performance research group, AberdeenGroup, states that a mere one-second delay in the page load time can lead to a7% conversion loss, 11% fewer page views and an 11% decline in customersatisfaction.
Want to know how your luxury brand can achieveall this with your website? How can you design a luxury website that matchesthe high expectations and standards of your clientele? How can you leverageyour website to stand apart from your competitors and establish yourself as aleader in your domain?
FirstImpressions Matter
In the constantly expanding domain of luxury,your website is the great gateway to your brand's universe. A website that isboth aesthetically pleasing and user-friendly can improve brand impression by30%, according to McKinsey. The website design should follow visual, contentand functional consistency, a common style guide with intuitive navigation,have a structured user flow and actionable CTAs. For enhanced user experience,it should also ensure features of accessibility are met.
SeamlessNavigation
An intuitive navigation makes it easier for usersto find what they are looking for with minimal clicks. It is important tostructure the flow of your luxury website in a logical and easilycomprehensible manner. Structured menus, keyword searches, internal linking,clear labels and consistent element placement are some techniques websites useto make user navigation easy.
ResponsiveDesign
With responsive design, users may view yourluxury brand’s website on any kind of device or screen size and interact withit exactly as you intended. The screen width, resolution, and orientation ofyour visitors' device or browser are all taken into consideration by responsiveweb design, which seamlessly adapts to fit their needs. Any website thatfunctions equally well across all viewports—desktop, mobile, and everything inbetween—regardless of size or aspect ratio is considered successful.
To establish your website in the luxury market,ensure that you follow these three things to kickstart the journey.
Are you prepared to advance your luxury websitefurther? Reach out to us right now.
Check out our portfolio of accomplished projects to find outmore about how we can assist you in developing a strong website for your luxurybusiness.
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