Project details
We embarked on crafting a brand that embodied the playful spirit of monkeys, our closest evolutionary ancestors. This playful theme resonated with both adults seeking a touch of whimsy and children drawn to vibrant characters. We utilized a bold colour palette and a dynamic monkey mascot to create a visually engaging identity.
DDM, a new streetwear brand, needed a unique identity that resonated with a broad audience. Their clothing, available in other stores and with a planned kidswear line, had to appeal to both fashion-forward adults and playful youngsters. This presented a challenge: creating a brand identity that resonated with both streetwear enthusiasts and a younger audience, avoiding a look that was overly mature or childish.
We developed a vibrant brand identity centred around the playful yet sophisticated image of the monkey. We embraced the inherent duality of the monkey – a symbol of youthful energy and, as our ancestors, a connection to human evolution, perfectly aligning with the streetwear aesthetic. This versatile mascot could be easily adapted for both adult and kid-focused collections.
"Welcome to the Dynamic World of Monkeys!" - DDM transcends a clothing brand; it's a thriving community. The playful branding, featuring monkeys and a spectrum of bold colours, invites individuals of all ages to express themselves through fashion. Inspired by the way monkeys connect through interaction, DDM fosters a space for self-expression and connection through the universal language of style. DDM becomes a haven for the "suave and fashion-forward," where high-quality garments meet individual personalities.
