A fine jewellery brand which is a treasure trove of heritage & modernity, with exceptional expertise in Pearl Jewelry. Their jewellery is a work of art in its entirety.
Project details
The brand's essence echoes the spirit of Hyderabadi heritage, and we have imbued its branding with a compelling strength and poise, subtly intertwined with contemporary elegance. The visual identity of the brand resonates with the legacy it carries, seamlessly blending tradition and modernity.
The brand had a strong & well-knit group of clients but the brand got divided between different partners & each brand had to create its own identity to retain as well as acquire new clientele.
HMLC Luxe Brand Building Solution
We incorporated the HMLC Luxe Framework to establish the brand identity of Krishna Pearls & Jewellers. Our approach to crafting the branding and visual identity involved leveraging the rich Hyderabadi heritage to imbue a sense of authenticity and craftsmanship, reflecting the brand's keen attention to detail.
Additionally, we designed brand icons to clearly represent the different categories that the brand caters to, facilitating easy recognition and understanding of the brand's offerings.
We strategically designed a blue colour palette with various hues, symbolizing the brand's commitment to security and reliability. The various shades of blue help establish a relationship of trust with clients, showcasing the brand's dedication to delivering exceptional quality and authenticity.
The brand's typography combines regal and modern fonts, carefully chosen to reflect its personality.
