Project details
We aimed to create a website that would celebrate diversity, confidence, and individuality, aligning with Mamicha's revolutionary approach to plus-size fashion. The website would be designed to provide a seamless and engaging user experience, fostering a sense of community and empowering customers to embrace their unique style.
Mamicha's previous website did not accurately reflect the brand's inclusive and empowering ethos. The site lacked a unique identity and failed to provide a compelling customer experience, resulting in low engagement and limited sales.
To achieve these goals, we conducted in-depth research on consumer online buying patterns and leveraged this insight to redesign the Mamicha website. We focused on creating a visually appealing and user-friendly layout, incorporating bold colours and illustrations that reflected the brand's personality. The website's content was carefully crafted to empower and inspire customers, while the features were designed to facilitate a smooth and enjoyable shopping experience.
This redesign resulted in a significant increase in website traffic, organic website purchases, and overall sales, demonstrating the effectiveness of our approach in elevating the Mamicha brand and driving customer engagement.
