Project details
HMLC meticulously crafted every aspect of Mireya's brand identity, ensuring each element reflected their core values: adaptability, trendsetting, and reliability. We created a visual language that seamlessly integrated icons, photography, and typography, telling a cohesive story of a brand that was both timeless and cutting-edge.
Mireya, a diamond industry leader, approached HMLC with a foundational brand identity (name, logo, ambition) but lacked a cohesive visual language to communicate their multi-faceted business solutions for B2B partners. The existing branding leaned toward a B2C audience and restricted colour options (green & gold).
HMLC took Mireya's vision and crafted a multi-faceted brand identity that shimmered with the brilliance of their diamonds.
Logo: The existing wordmark and symbol became the cornerstone, with its geometric design reflecting Mireya's precision and adaptability.
Colour Palette: A classic and contemporary blend of hues, including the mandatory green and gold, signifies respect for tradition alongside innovation. Gold accents add a touch of luxury.
Brand Pattern: A captivating geometric pattern echoing diamond facets adds sophistication and reinforces their connection to diamonds.
Typography: The carefully chosen fonts – HV Fitzgerald (primary) and Roboto (secondary) – convey confidence, heritage, clarity, professionalism, and inclusivity.
By collaborating with Mireya, HMLC transformed a spark of potential into a dazzling brand identity. The result: a brand poised to redefine the diamond experience and empower its partners.
