Project details
Our branding strategy revolved around creating a unique narrative that separated Realm by Vaishali from the mainstream, crafting a brand identity that whispered luxury and empowerment. We envisioned a brand story that transcended mere clothing, instead offering an "alternate universe" of glamour and self-discovery.
Carving a niche for Realm by Vaishali within the vibrant Indian fashion scene demanded a brand identity distinct from mass-market labels like Zara and H&M. The key was to position Realm as a luxury evening wear brand that celebrates self-expression while remaining culturally relevant.
We envisioned a brand experience that blended the allure of the night with the mystique of the cosmos. The narrative revolves around a "symphony of moonlit fabrics" and "scintillating embellishments." We used evocative language to paint a picture of glamorous soirees, city lights, and stolen spotlights to hint at the provocative nature of the designs without being overly explicit. We highlighted the brand's commitment to artisanal hand embroideries, appealing to the Indian appreciation for tradition and intricate craftsmanship. This storytelling approach resonates with the Indian desire for self-expression while adding a touch of mystique.
We drew inspiration from the cosmos, using the star as a logo element to reflect the brand's story of endless possibilities and magic. The colour palette – soft rose, wisteria, tekhelet, and crimson sun – evokes a sense of modern elegance and femininity, staying subtle yet alluring for the Indian market. By weaving this captivating brand story and utilising a sophisticated visual identity, Realm by Vaishali positions itself as a unique and desirable luxury evening-wear brand within the Indian fashion market.
