Project details
By working collaboratively with Nincasa, we were able to refine their existing logo and use it as a foundation for a comprehensive brand identity. The colour palette, meticulously chosen, wove a tale of luxury and heritage throughout the branding. The interior design suggestions and Mesopotamian-inspired beer names all stemmed from the core concept of creating a sophisticated and luxurious brewery experience that paid homage to Ninkasi's legacy. The final brand identity encompassed everything from the visual elements to the overall atmosphere, ensuring that every aspect of Nincasa reflected its values and commitment to exceptional beer.
Nincasa, a new brewery in Pune, approached us with a unique concept: a brewery inspired by the ancient Mesopotamian goddess of beer, Ninkasi. They envisioned a brand that exuded sophistication, blending tradition with modern sensibilities. However, their initial logo, while featuring Ninkasi's silhouette, lacked the depth and refinement to fully capture the brand's essence.
We approached Nincasa's branding holistically, recognizing it's more than just beer, but a complete experience. Our concept: a "sanctuary of sophisticated brews" where tradition meets modern luxury. We envisioned an intimate space reminiscent of a Mesopotamian castle, whispering indulgence through every detail.
By working backwards from the logo and colour palette crafting a colour palette that resonated with Nincasa's core values, we were able to transform their brand into a luxurious experience that celebrates tradition, sophistication, and the art of brewing. Black symbolized fertile ground, copper innovation's warmth, and deep green the essence of life. These sophisticated tones were incorporated throughout, from the logo to the interior.
With the colour palette established, we re-imagined the Nincasa brand experience. The flowing river motif, echoing the life-giving water, could be translated into a design element within the brewery, perhaps a water feature or a flowing line pattern. Beer names inspired by Mesopotamian influences further solidified the connection to Ninkasi's legacy. In Nincasa, every detail, from the colour scheme to the flowing river motif, would tell a story, inviting guests to a sanctuary of sophisticated brews fit for the divine.
By working collaboratively with Nincasa, we were able to refine their existing logo and use it as a foundation for a comprehensive brand identity. The color palette, meticulously chosen, wove a tale of luxury and heritage throughout the branding. The interior design suggestions and Mesopotamian-inspired beer names all stemmed from the core concept of creating a sophisticated and luxurious brewery experience that paid homage to Ninkasi's legacy. The final brand identity encompassed everything from the visual elements to the overall atmosphere, ensuring that every aspect of Nincasa reflected its values and commitment to exceptional beer.
